Is Internet Marketing Replacing or Enhancing Face to Face Marketing?
July 22, 2008
This seems to be a highly debated topic right now so I wanted to jump in and provide a visual that may allow you to decide for yourself. Yesterday, I met with a client of mine and did a face to face makeover using our new mineral products. We took before and after photos for my portfolio. Here is Marie’s photo BEFORE
Marie's before photo
There is a new feature on my web page that allows you to upload your own “before” photo and then try different colors and even hairstyles! We decided to have a little fun with it. We uploaded Marie’s before shot and then we proceeded to select the same colors that I selected for her to see what it would look like. But we took it a step farther in selecting her a new hairstyle and hair color. Below is her “after photo”-
Marie's actual face to face "after photo"
I believe that the tools for using the “Virtual Makeover” are fantastic! It can be used for clients that live out of my geographic area, or even for someone who never purchased from me or intends to. The service is free and available to everyone. You get to save your makeover and go back as often as you like and try new things. (I DO NOT GET YOUR EMAIL ADDRESS OR NAME WHEN YOU DO THIS) In my opinion, it enhances face to face marketing. I am still the beauty expert who will suggest colors to try. That is the reason why I do not think that internet marketing can replace that relationship that you build in an actual face to face situation. What do you think? Feel free to comment or experiment with the virtual makeover yourself at my website.
Entry Filed under: Beauty Tips, Color Cosmetic Training, Mineral powder products, makeup. Tags: Beauty Tips, business coaching, coaching, direct sales success training, home business, internet marketing, makeovers, marketing, work at home.
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1.
seema | July 23, 2008 at 3:13 am
Hi
Your blog is very informative n helpful .. thanks…..keep it up.
http://www.seostep.net
2.
laranieberding | July 25, 2008 at 10:19 am
I am so glad Mary Kay is embracing technology. Instead of being stodgy and narrow, they are open minded and really paying attention to their demographics.
As a mom and an entrepreneur, it is difficult to carve out a little “me” time. Knowing I can log onto the Mary Kay site and do a virtual makeover, experiment with colors and then buy the ones I like at any time I am available makes me feel all warm and fuzzy!
The web site and virtual makeover make me more connected and more loyal to my Mary Kay consultant. Nancy, I think you are awesome. Thank you for reaching out to me!